Successful Launch: First Streamium Days at ZDF Bring Together International Media Leaders in Mainz

Streamium Days 2026
Copyright: ZDF/Service Plan

Two days of inspiration, exchange and strategic debate about the future of media: With the first edition of the Streamium Days, ZDF and SRF have established a new international leadership forum, sending a strong signal for collaboration, innovation and networking across the media industry. Hosted at ZDF’s headquarters in Mainz, the event brought together executives and experts from public service and commercial media organizations across Europe to discuss the key opportunities and challenges of an increasingly digital media landscape.

Dr. Florian Kumb, Director Audience at ZDF, drew a positive conclusion: "The first Streamium Days exceeded our expectations in every respect. The openness, quality of discussion and willingness to share knowledge and experience demonstrated the strong need for an international forum of this kind. The media industry is undergoing a profound transformation. That makes it all the more important to learn from one another, gain new perspectives and develop shared responses to the challenges of the digital future. "

Key issues shaping the future of the media industry were discussed in keynote speeches, panel discussions and workshops: How can media organizations reach their audiences in an increasingly digital and platform-driven world? What role do data, AI and new distribution channels play? And how can media companies learn from one another to accelerate innovation?

The program offered a broad perspective on current developments and best practices across the media sector. Topics such as platform strategies, audience engagement, personalization, AI applications, digital distribution, YouTube strategies, community building, and the transformation of linear content for streaming platforms were discussed alongside questions of collaboration between media organizations and technology partners.

A key focus was the intensive exchange among participants. Designed for senior leaders, the event created space for open, peer-level discussions and facilitated numerous new connections to form cooperations and exchange ideas across national and organizational boundaries.

The close collaboration between ZDF and SRF also proved to be a key factor in this. Both media organizations share the ambition of actively shaping digital transformation and ensuring that their public service mission remains effective in an increasingly fragmented media landscape.

Contact 
For questions regarding Streamium Days, please contact ZDF-Kommunikation at pressedesk@zdf.de. 

Press photos
Press photos are available as a download (after logging in), by email at pressefoto@zdf.de, or by phone at +49 6131 70-16100.

Further information:
ZDF and SRF Launch Streamium Days 2026 : ZDF-Presseportal

Mainz, 9th September 2026 
ZDF-Kommunikation 

Follow us on LinkedIn.